Small Business Opportunity

Small Business Opportunity: The Business Coaching Craze

Over the past ten years, coaching has gradually risen to a billion dollar industry while outpacing the growth of the consulting business. How does coaching differ from consulting? "Coaches motivate people to action. They help them prioritize their projects and goals. They help them plan their work and work their plan---but they don't necessarily give them the actual strategies to execute, steps to take, business or marketing plans to follow, nor do they give financial or legal advice," states Janet Switzer in "How Experts Build Empires: Developing and Selling Coaching Programs."

One individual to discover the coaching craze is Action International's founder Brad Sugars. Action International has grown to over 600 franchisees who typically target small businesses with $500,000 to $10 million in sales. Action International charges $1500/month on a one-year agreement per client for 1 to 1.5 hours of coaching a week. Training includes a 10 day boot camp and 12 week academy.